Deadline reports that Taylor Swift: The Eras Tour ‘s advance ticket sales have reached more than 65 million USD. Data taken from leading ticket sales systems in the US, Canada and Mexico.
Ticket sales for the American music star’s music documentary surpassed that of the storming superhero films Doctor Strange in the Multiverse of Madness (60 million USD) and The Batman (42 million USD).
Taylor Swift: The Eras Tour is also the movie with the highest number of ticket bookings in the first 24 hours of opening for the AMC theater system. The figure of 37 million USD surpasses the once-popular blockbuster Avengers: Endgame of the Marvel Cinematic Universe.
Taylor Swift: The Eras Tour achieving record pre-sales is considered a strange thing, because the documentary music genre is quite picky about audiences. Audiences will not be surprised if a movie about Taylor Swift reaches more than $100 million in revenue.
Looking at some previous music documentaries, Taylor Swift: The Eras Tour is completely superior, such as Hannah Montana and Miley Cyrus: Best of Both Worlds Concert ($65.2 million), Michael Jackson’s This Is It ($72 million) and Justin Bieber: Never Say Never ($73 million).
According to Variety, many films such as The Exorcist: Believer and What Happens Later had to change their screening schedules because they did not want to compete with the world’s strongest ticket seller and most fancied name like Taylor Swift.
The Eras Tour is Taylor Swift’s 6th world tour. According to SCMP , the female singer’s tour contributes to promoting concert tourism. In Singapore, the female singer’s concert sold out quickly, pushing the number of searches for accommodation in the lion island nation on Google to increase. A representative of the booking agency in Singapore said that the return of big concerts like Taylor Swift contributes to promoting tourism.
“Leveraging Taylor Swift’s huge fan base to attract fans around the world generates significant tourist traffic to Singapore, benefiting local tourism businesses such as hotels and restaurants” , this person said.
