Singer Taylor Swift appeared on Bloomberg’s ranking of the world’s richest people with a net worth exceeding the $1.1 billion mark on October 26. Taylor Swift’s music tour The Eras Tour set the most successful record of all time when it grossed 2.2 billion USD in global ticket revenue and will continue to increase.

Taylor Swift is the brightest goddess on the global entertainment stage

For music lovers, holding a ticket to enjoy singer Taylor Swift’s The Eras Tour is a happiness. People say, “The sun never sets on Swift’s empire.” The 33-year-old female singer has released 10 music albums, released nearly 250 songs, and won 12 prestigious Grammy awards. Recently she became the first woman and the third artist ever to have all four albums reach the top 10 of the US album chart at the same time: Midnights, Lover, Folklore and Speak Now .

* Super rich music queen

Born in Pennsylvania (USA), after 17 years of singing Taylor Swift became the global music queen. As one of the international singers with the largest fan base, one of the key points for the brilliant success of Taylor Swift’s career is the process of transformation and growth from a “country music princess”. initially became the “queen of pop music”, the global art icon she is today.

On radio stations, on every online music entertainment platform, and in most clubs around the world, Swift’s songs are played every night. Swift’s tours are full of audiences, even having to compete for spots waiting to buy tickets, helping the hotel and tourism industries in the cities where the tour visits to recover as strongly as before the pandemic. Covid-19 epidemic occurred.

Taylor Swift repeatedly confided to the audience that “never let others tell them who they are or what they should do”, meaning that each of us in the new era must decide for ourselves. path for yourself, the true value that you have as well as being steadfast with your own ideals and ambitions. Screenwriter Paul Schrader expressed: “There is no doubt about Taylor Swift – she contributes to bringing meaning to our lives.”

As long as Swift is present in any city, fans flock to her and do not hesitate to spend money. This led economists to create the concept of “Swiftonomics”. In general, Taylor Swift not only became a billionaire from huge income through her music products but also created an unprecedented miracle in the global entertainment industry.

Through six world tours with about 600 performances (mostly in stadiums with huge capacity), Taylor Swift’s success will continue, at least until the end of 2024 with The Eras Tour.

* Surprise with documentaries

Taylor Swift’s music tour The Eras Tour exploded, creating an unexpected but resounding success when the concert documentary Taylor Swift: The Eras Tour directed by Sam Wrench . The audience praised Taylor Swift: The Eras Tour, even though it was just a video clip of the performance along with behind-the-scenes footage, but it was “no different from real people doing real things”.

Taylor Swift with dancers on her tour

With only a production investment of 10-20 million USD, Taylor Swift’s film grossed more than 203 million USD worldwide (as of early November 2023), immediately setting a record as a concert film. has the largest revenue in history. Taylor Swift said the film recreates her “tour of a lifetime”, focusing on the most quintessential and attractive things that have ever appeared on the stage, with Swift as the main character. It satisfies tens of millions of fans, whether they attended the concert and want to see it again, or for those who couldn’t buy tickets to Swift’s show.

In other words, the film helps Taylor Swift shine not only on the catwalk but also on the big screen. Swift kept her decision to make a complete 168-minute film so that the audience would feel like they were watching the show live. From a messy, complex but rich image data, Swift and his colleagues created an epic theatrical work.

“A concert film brings charm and charisma that is hard to resist, whether you like Taylor Swift or not” – TIME Magazine assessed.

* What are the eras of Swift?

The Eras Tour and the documentary of the same name both reflect the colorful “goddess” Taylor Swift. Viewers will be “dazzled” with Swift’s outfit, appearance and song. Sometimes she appears in a sparkling light lavender tank top, sometimes a short dress with gold trim, or… wearing a one-legged black cat outfit.

Swift sublimates amid a very complex and sophisticated space scene, giving the audience the feeling of enjoying a concert combined with magic. The pop culture phenomenon shows that she has all the advantages both in terms of hearing and vision. Veteran music critic Ann Powers is right when she makes a convincing comparison of the similarities between Swift and the legendary Bob Dylan. That is the “diverse and ever-changing aspect” from music type to appearance.

When singing big hits like: Fearless, Ready for It, Delicate, Timeless, Speak Now … Swift creates unprecedented appeal because it sends a message of desire to conquer for anyone. Through her lyrics and singing, Swift gives herself permission to become the woman she wants to be. This explains why so many girls across the planet are attracted to anything associated with the name Taylor Swift.

The Eras Tour shows the influence of a talented artist at her peak like Taylor Swift. She is spectacular on the stage, full of human love on the “stage of life”. Standing on stage amidst all the glory, Swift repeatedly thanked the audience for their generosity towards her. “My tour has been the most special experience of my life,” Swift exclaimed.

Khanh Kien