The Eras Tour’s changes in the European leg caused tourists from all over the world to flock here to buy tickets to see Taylor Swift perform, bringing huge economic benefits to the former continent.
Photo: Instagram @viviennewestwood
After more than a month of rest and recuperation, Taylor Swift skipped the Met Gala to fly to Europe, continuing to serve the huge audience waiting for The Eras Tour. The European tour will last through 18 cities, starting from Paris on the evening of May 9. París La Défense Arena, where the concert took place in France, was filled with tens of thousands of fans not only in France but also from all over the world.
Changes of The Eras Tour during the European leg
As the name The Eras Tour explains, Taylor Swift performs songs throughout her career, from different eras. For that reason, her latest studio album, The Tortured Poets Departments, was also added to the setlist for stage performances. Therefore, Swifties (Taylor Swift’s fan club) watching the live show at the European leg will enjoy new performances compared to previous concerts of The Eras Tour .
Photo: Instagram @viviennewestwood
With the newly added songs, some old songs will certainly be cut from the performance, so that each show’s duration remains the same at 3 hours and 15 minutes. Based on Swifties’ reviews, the removed songs include Long Live , Tolerate It , The Archer, the 1,… Fans of these songs seemed sad when they couldn’t see their idols perform their songs. your favorites directly.
In addition to the change in setlist, the singer born in 1989 also decided to combine the two albums folklore and evermore into one. The current order of eras on the tour stage is arranged by Taylor Swift as follows: Lover , Fearless , RED , Speak Now , reputation , folkmore (combination of folklore and evermore ), 1989 , The Tortured Poets Department , Midnights .
Due to the change in the program, the billionaire singer also appeared with a new look. She collaborated with new brands on tour, such as Roberto Cavalli, Vivienne Westwood…
Taylor Swift attracts fans from all over the world
Photo: Instagram @roberto_cavalli
Because of the changes in the setlist of The Eras Tour , Taylor Swift has caused a large number of fans who have seen the previous shows to continue to flock to Europe to see her perform. Among them are many Americans, the hometown of the singer born in 1989.
Specifically, although Taylor Swift’s first concert took place in France, more than a quarter of the tickets sold were bought by American customers. This is a revelation from Frédéric Longuépée, managing director of Paris La Défense Arena, where the Paris shows are held. He also proudly announced that the tickets sold out in less than an hour of being on sale.
Estimating that 25–30% of the crowd was American, Longuépée said: “My understanding is that a lot of Americans come to Paris to enjoy the music because the ticket prices are much cheaper. They also want to come here to admire our beautiful city.”
One reason why American fans are willing to go to Europe to see Taylor Swift perform is because the cost is extremely attractive. Many The Eras Tour ticket classes in Europe are half the price of tickets in North America. Specifically, the lowest average price in the cities of Miami, New Orleans and Indianapolis is about 2,600 USD /ticket, while the average price for the opening show in Paris is only 340 USD /ticket. The difference is up to about 87%!
Big boost for the European economy
Photo: Instagram @roberto_cavalli
Taylor Swift’s The Eras Tour “sweeping” Europe is predicted by experts to be a big boost to the economy of the former continent.
In an interview on Forbes, Jack Ezon – founder of travel company Embark Beyond – said that in Paris, the average room price of luxury hotels increased by 36% this week compared to the same period last year, coinciding with the blonde star’s four concert nights. On May 9, Bloomberg economic daily reported that Taylor Swift’s four concerts in Paris attracted five times more tourists from the US than the number of tourists predicted for the Olympic Games on May 9. this summer.
In preparation for Taylor Swift’s trip to France, Jack Ezon’s travel company arranged more than 200 trips to Paris for concertgoers, with many customers being mother-daughter couples passionate about music and music. shopping. After watching the show, about 20% of tourists decided to extend their vacation in Europe.
“The continued success of The Eras Tour not only solidified Taylor Swift’s status as a global superstar, it also made her a significant economic influence in the cities where she was and will pass through.”
– InvestorsObserver –
Photo: Instagram @roberto_cavalli
After Paris, The Eras Tour ‘s next European stop is Stockholm, Sweden, next weekend. Mr. Carl Bergqvist, chief economist of the Stockholm Chamber of Commerce, said about 120,000 international spectators (of which about 10,000 from the US) are expected to flock to the Swedish capital this month for Taylor Swift.
Stockholm is the only city in Northern Europe (Scandinavia) visited by The Eras Tour . Airlines have added flights from Denmark, Finland and Norway to Sweden to accommodate travel needs for the May 17-19 shows.
Mr. Bergqvist revealed that the city’s 40,000 hotel rooms have been fully booked, although prices skyrocketed during the days of the show. Concert attendees are expected to inject more than $46 million into the local economy during their stay. This number does not include the amount they paid for tickets to see Taylor Swift or tickets to go to Sweden. “This will have a huge impact on the tourism industry in Sweden and especially Stockholm,” the expert added.
Photo: Instagram @roberto_cavalli
Several European cities reported a sharp increase in demand for hotels and short-term accommodation during the summer, when storm Taylor Swift hit. In Edinburgh, Liverpool and Cardiff in the UK, the Travelodge hotel chain said it has run out of rooms since August 2023 when Taylor Swift opened ticket sales for her UK tour.
According to data collection company AirDNA, demand for short-term room rentals during Taylor Swift’s tours in Vienna, Austria and Warsaw, Poland this summer has increased by about 2,000%.
Photo: Instagram @viviennewestwood
Not only does it bring huge profits to the hotel and accommodation industry, the number of audiences coming to Europe to watch Taylor Swift perform also brings great revenue to the economy when their excitement can be converted into expenses. Generous for the needs of food, shopping, entertainment, etc. Also through participating in Taylor Swift’s concerts, many people decide to turn their trip to Europe into a long vacation.
Natalia Lechmanova, chief economist at the Mastercard Institute of Economics, said that compared to last year’s US tour, Taylor Swift’s European leg will bring an even greater economic impact this summer, with the network Strong transport networks facilitate access to destinations and enhance economic benefits across Europe. “Similar to the US, smaller cities like Liverpool or Lyon will likely be more affected than larger centers like London or Paris,” he added.
