A performance by Taylor Swift.
The summer travel season, which officially kicks off this weekend, will become even more exciting, thanks in part to singer-songwriter Taylor Swift.
United Airlines revealed that demand for flight tickets to Lisbon, Portugal, where Taylor Swift performed for the “Eras Tour,” jumped 25% this weekend compared to the same period in summer 2023. , and this increase will last for the next few months as fans flock to Europe to hunt for tickets at prices thousands of dollars cheaper than in the US.
CNN quoted a United Airlines representative as saying that bookings to other European cities where star Taylor Swift performs in the coming weeks, including Madrid, Edinburgh and Dublin, are also increasing sharply.
United Airlines flights to Milan and Munich, where Taylor Swift’s concerts took place in July 2024, also recorded the largest increase in demand, with passenger numbers increasing by more than 45% compared to 2023.
The airline serves all of the above cities from East Coast hubs in Newark and Dulles, with a number of other destinations also connected from other hubs in San Francisco, Denver, Chicago O’ Hare and Houston.
Delta Air Lines also said demand for tickets for flights to Taylor Swift’s European tour is increasing.
Delta said it is ready as it is operating its largest international summer schedule ever, with additional destinations and restoration of routes cut due to the pandemic.
Both airlines are preparing for record numbers of summer tourists. Delta and United forecast that they will serve nearly 3 million people during Memorial Day weekend, which lasts from Thursday to Monday, an increase of 5% compared to 2023.
Airlines for America, the association representing major US airlines, predicts record passenger numbers this summer, with airlines expected to serve 270 million passengers, up 6% year-on-year. 2023.
The surge in bookings shows the influence singer-songwriter Taylor Swift has on the economies of the cities and countries she visits on her epic global tour.
According to a recent report by Barclays, more than 1 million Taylor Swift fans will attend the superstar’s shows in the UK by the end of the summer, with each fan expected to spend an average of £642. GBP (810 USD) for travel, accommodation and other expenses, thereby helping to “pump” 755 million GBP (953 million USD) into the economy./.
