As soon as it was known that there was a high possibility that Taylor Swift would appear in the American Football Super Cup match taking place at Allegiant Stadium, Las Vegas, USA, business activities in Las Vegas quickly had special services. , to please tourists who are fans of Taylor Swift coming to Las Vegas to watch America’s top major sporting event.
Taylor Swift is considered one of the most popular stars in the world today based on the spectacular success of her Eras tour, as well as the very popular music products she launched on the market.
To prepare to welcome Taylor Swift’s presence in Las Vegas, the business community in this city has prepared many plans to attract audiences to watch sporting events, especially those who are fans of the singer. Taylor Swift.
Mr. Steve Hill – CEO of the Las Vegas Visitor Research Committee – shared about this special occasion: “Taylor Swift is not simply the number 1 most popular star, really, to find the right star Being in 2nd place right behind her is also a difficult thing.
Therefore, the attraction that Taylor Swift creates is huge and incomparable. She creates prosperity wherever she is. When she appeared at NFL matches, the information on the sidelines of the tournament immediately became exciting. Now that she will appear at the Super Bowl final in Las Vegas, there is a lot for us to look forward to.”
To prepare to welcome the number of tourists who are loyal fans of Taylor Swift to watch live the final match of the Super Bowl, the restaurant and service business in Las Vegas has made preparations. Be careful not to miss the opportunity to make money.
Mr. Steve Hill said: “All businesses in the city have come up with ways to attract Taylor Swift fans, from fashion stores to food restaurants, we Everyone comes up with something to please Taylor Swift’s fans. Walk into any restaurant or store in Las Vegas these days and you can see that.”
While on the Eras tour, Taylor Swift had two sold-out shows held at Allegiant Stadium in Las Vegas in March 2023. The service business community in Las Vegas at that time knew the consumption power and spending level of Taylor Swift fans, so it was possible that Swift would be present in Las Vegas again to cheer on her boyfriend’s competition and orders. The businessman is determined not to miss the opportunity to make money.
From March 2023, Swift’s Eras tour began in the US with 53 sold-out shows held in 20 cities. After that, Swift began touring internationally. Touring will continue in 2024.
Tour Eras continuously sets records for ticket sales. Swift not only created a mark of artistic and commercial success for herself with the Eras tour, she also created an economic effect when the tour passed through cities in the US.
The numbers show that the economic boost created by the Eras tour is very impressive. It is estimated that the Eras tour has generated spending of up to 5 billion USD when passing through American cities.
According to calculations by the US Travel Association, Taylor Swift’s tour in the US has brought about an increase in spending in the US economy of about 5 billion USD. This is the amount of money that Swift’s fans in the US spent on travel, room rentals, and expenses while staying in a city to watch their idol’s concert.
Swift not only enriched herself from the Eras tour, American economic experts recognized that she brought positive impacts to the US economy.
For example, when she held 2 music nights in Denver, Colorado, on average each fan present at the concert spent 1,300 USD on room rental, transportation, food, shopping… for 2 concert nights. of Taylor Swift in Denver created a spending boost in the state of Colorado at $140 million.
With 6 shows in Los Angeles, California, Taylor Swift performed in front of half a million audiences and created an economic boost for the state of nearly 320 million USD.
It can be seen that Swift’s tour has brought a boost to the economy in many US states, as well as to the overall US economy in 2023.
Ms. Carolyn Sloan – economics lecturer at the University of Chicago – shared: “Taylor Swift is like a large corporation operating in many fields. She can bring an economic boost in many areas. We once underestimated the scope of Swift’s career when considering the economic aspect. With the numbers given, no one can doubt this.”