Real Madrid earned huge profits thanks to Taylor Swift’s music event. Photo: Marca .

President Florentino Perez reached an agreement with Sixth Street and Legends Hospitality that Real Madrid will earn 70% of revenue from Taylor Swift’s concert.

According to Defensa Central , the total income from Taylor Swift’s concert in the Spanish capital was 13 million euros. Therefore, Real “pocketed” about 9.1 million euros.

“The event taking place at the Santiago Bernabeu brings huge profits to Real Madrid and shows great prospects in the coming years”, Marca wrote.

In addition to the 70-30 split as above, Real also signed an agreement with Sixth Street and Legends to partially manage Santiago Bernabeu’s commercial activities, thereby receiving an amount of 360 million euros.

In May 2022, President Perez affirmed: “The transformation of the Santiago Bernabeu will mark a turning point in Real Madrid’s history. The partnership with Sixth Street and Legends is the basis to bring unique experiences.” unique”.

In fact, the new Santiago Bernabeu stadium has not yet been inaugurated but has been in operation for a while. The stadium has a world-class design.

The flexibility of the stadium, especially with its opening and closing roof, helps Santiago Bernabeu become a venue for organizing many types of events besides traditional sports, such as concerts, exhibitions, conferences…

Even according to the agreement reached, Santiago Bernabeu will be the venue for an annual match of the National Football League (NFL) – American Football League, from 2025. That shows the stadium’s great potential. this legend.f money