Leaking music before release date is an eternal problem in the music industry. Faced with unwanted situations, each artist has different reactions and ways of handling them.
Dua Lipa released an album in tears
The album Future Nostalgia – Dua Lipa’s brainchild “conceived” for 3 years, was completely leaked on social networks before its release date. Immediately after that, the female singer livestreamed in a disappointed and depressed mood.
It’s understandable that Dua Lipa cried her eyes out when encountering this. Because being leaked before the release date will directly affect the recognition of the music product, thereby leading to many other consequences such as decreased sales, loss of position on the charts,… Especially In particular, Future Nostalgia is also the second album of Dua Lipa’s career, an important milestone to evaluate whether that artist is promising or simply a one-hit wonder (one- hit singer).
As a new artist who doesn’t have much experience dealing with trouble, Dua Lipa is almost helpless and only hopes that this album can “make people happy and feel proud of it”.
Receive calmly – Lana Del Rey
Perhaps Lana Del Rey is the most knowledgeable about leaks of her products before release date. She witnessed the album Blue Banisters being leaked online, and a series of new unreleased songs and mixes were leaked. Recently, a thief stole her laptop containing documents for her second poetry collection.
The female artist has many times had harsh reactions to people who leaked her music. In a livestream on Instagram, she once “scolded love”: “I really love the song Living Legend . Why did you leak it out? Don’t do that again, okay?”
Even though she was heartbroken, perhaps because she had gone through it so many times, Lana Del Rey created a calm and accepting attitude. Because what she wants to contribute now is simply art and audiences, no longer ambitious for a frivolous, magnificent “dream”.
Currently, Lana Del Rey is at the peak of her career. Her contribution to the music and arts industry is enormous, as Taylor Swift once praised: “She is the most influential artist in popular culture because she focuses only on enriching art”.
Adele… leaked her own music to please her fans
Right before the release of the opening song Easy On Me for her fourth studio album titled 30 , Adele held a concert. livestream to interact and answer fans’ questions about the new album. The notable point is that Adele personally… revealed a long piece of music from the opening to most of the chorus of the song Easy On Me .
Even though they couldn’t listen to the whole song, fans were extremely excited and did not hesitate to leave comments praising the sad Ballad. Adele’s action is most likely simply a clever and natural way of promoting her new music.
Indeed, after its release, Easy On Me became a “digital monster”, breaking many records, giving Adele many proud achievements in sales, winning the hearts of music critics, and since then creating a great launch pad for album 30 to easily win the love of the audience. However, fans still joked with each other that perhaps after that livestream she would be “reminded” by her manager because of her cuteness, honesty, and too much fan-indulgence.
Taylor Swift – “queen” of security
Famous for her intelligence and strategy, Taylor Swift has a lot of experience worth learning about the problem of music leaks before the release date. First, Taylor is always meticulous in composing and producing music, and she cooperates with trustworthy and responsible partners. In addition, while filming the MV – for example, cardigan , Taylor Swift wore a small headset and lip-synced along to the lyrics. Besides her, no one in the crew can listen to music!
One time, because she wanted to hear reviews and comments about new music from Ed Sheeran, Taylor sent someone to bring a black suitcase containing an iPad with new songs stored to Ed Sheeran. Ed once exclaimed: “She never sends me new music first. If I can listen, I have to listen with her.”
One more thing to keep the “crooks” from knowing her moves, Taylor Swift always has a plan B for every music project. Typically, the recent incident when the list of songs in her album Midnights was leaked online, she “reflected” by releasing a new version called Midnights (3am edition) attached to it. 7 new songs.
This is beyond fans’ imagination, so everyone lovingly calls Taylor Swift “Miss Surprise”!
